Boundary counterterms are required to cancel the divergences in the bulk action of asymptotically AdS gravity. These boundary terms are prescribed by a systematic procedure known as Holographic Renormalization, developed in the context of AdS/CFT correspondence. In this seminar, we show that, in four and six bulk dimensions, these counterterms can also be obtained from a proper embedding of Einstein in Conformal gravity (Conformal Renormalization).